What we do

We deliver elevated insight and strategy underpinned by deep cultural understanding with strong commercial nous

Our clients

We partner with ambitious clients who want to shape, grow, or find their role within culture

Our approach

Cultural, category and consumer insights Audience and cohort understanding
Creative and communications development
Qualitative research
Quantitative research + Data Science
Semiotics + cultural theory
Trends and futures
New business models and markets  
Organizational / leadership change
Cultural + consumer intelligence
Data analytics
New product development
Service offer expansion
Brand creation / renovation
Ideas sprints
Creative agency partnering
Brand and narrative assets
Knowledge and creative toolkits
Design + identity development
Naming development
Film + photography
Artefacts + installations

We are method agnostic. Our approach is informed by social sciences theory, brand strategy expertise and business consulting experience

Ways to work with us

Full scope projects that we design, lead, and implement. These range in scale, scope and duration, and draws on one or more of our specialisms. For us, ideal partnerships usually start with upstream exploratory briefs, turn into collaborations through follow-up engagements, and develop into continuous projects in an ongoing relationship.
Longer term consultancy services. We work as a dedicated team embedded within a client organization or design longitudinal studies with cyclical deliverables. Typically clients with this relationship want a robust foresight / futures program where change can be predicted, created and measured over time.
Working within mixed agency / internal client team formats. We regularly partner with global research, innovation, and advertising agencies or independent operators on international projects leading China or APAC markets.
Project management, consumer / KOL / expert recruitment, or standalone white-label research services. We work with management consultancies and media agencies on white papers and client projects. Our networks in leading-edge. creative and luxury consumers support client trends tours and customer workshops.
Shorter term consultancy with our time/resources. These requests offer on the ground intelligence, sense checks for cultural context, or helping to execute on critical logistics. We help agency and client partners with inspiration, curation, operations and other services that only an in-market and in-culture agency can deliver.

Our team

Our team is multidisciplinary and transcultural

Experience in research, strategy, ethnography, semiotics, design, advertising, data science
Experience in research, strategy, ethnography, semiotics, design, advertising, data science

Our studio

Our studio is the locus for our team to socialize and to generate ideas with clients

Our downtown studio space is multi-purpose, beautifully designed and furnished, with professional grade film, photography and audio equipment.

Our studio is available for
  • Discussion groups, interviews, UX research
  • Co-creation sessions, client workshops and offsite gatherings / working sessions
  • Fashion / product photography, podcasting, livestreaming, and other studio services
  • Gallery, screenings and bespoke events
For studio availability and rental prices please contact us


Contact us to work together, join our team or to visit our space