Inner Chapter is a China and US based ideas studio operating globally.

We transform cultural insight into commercial opportunities for brands.


Work

We partner with visionary brands and ambitious start-ups to deliver elevated insight, underpinned by deep cultural understanding and commercial nous

About

Research underpins our strategy, innovation and creative output

01
Research
Understanding human and cultural change through insight and foresight
02
Strategy
Managing brands via positioning, portfolio and organizational strategy
03
Innovation
Creating and reinventing businesses, brands, products, and service offers
04
Creative
Generating outputs and assets to help partners bring ideas into reality

Thinking

Our mission is to evolve the business of ideas

Collaborate