• Brand Strategy
  • Brand Positioning

Codifying beauty trends

We partnered with a global beauty conglomerate to create a comprehensive guide to the evolving beauty landscape. Leveraging quantitative data analysis, cultural signal gathering, a synthesis of existing research, and expert interviews, our objective was to identify the most influential aesthetic trends and situate them within broader cultural contexts. We codified these trends in an anchor report and continuously monitored their evolutions for a refresh report later in the year.

Collaborating closely with our clients, we brainstormed implications for their brand portfolios, ensuring they remain ahead of the curve in the quickly evolving and highly saturated beauty industry.

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