Work
We partner with visionary brands and ambitious start-ups to deliver elevated insight, underpinned by deep cultural understanding and commercial nous
Inner Chapter is an ideas studio based in Shanghai and operating globally.
We transform cultural insight into commercial opportunities for brands.
We partner with visionary brands and ambitious start-ups to deliver elevated insight, underpinned by deep cultural understanding and commercial nous
Research underpins our strategy, innovation and creative output
Our mission is to evolve the business of ideas in China and beyond
