Real Estate

  • Audience understanding
  • Ethnographic research
  • Innovation strategy

Developing sustainable urban futures

We worked with the client team on an eco city development in Tianjin. The goal was to uncover how they might further optimize 'Smart City' features that could be replicable across future projects in China and the rest of APAC.

Through research with client stakeholders, government officials, and residents we formed the initial scan of our study. We enriched this with a comprehensive and extended ethnographic study of the residents followed by a robust 'jobs to be done' analysis.

Through workshops with various local and regional senior stakeholders we delivered a set of solutions for residents and MVPs for infrastructure that the client team will roll-out in the Tianjin Eco-City.

Related projects

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Contact us for our credentials or to discuss partnering on a project