The mood
Peak summer heat and holiday season often leads to a sleepier time of year. Our clients in Europe settle down for long breaks, parents take time off for school holidays, the team goes on adventures to music festivals around the region, and increasing heat everywhere brings a somnolence to everyday work in the studio. But this year, July was busy and buzzy - in no small part due to a series of collaborations. We continued a run of work with our sister agency Episode in the US; we welcomed global visitors who were visiting China for the first time in 3 years, and we worked on projects that were all about momentum and movement.
The work
We repositioned a nearly 200 year old brand across the US and China, we worked with agency partners on creative development for a luxury brand, and we explored the future of beauty through a foresight project.