May 2024

The mood

May ushered in a vibrant summer vibe, perfect for outdoor activities and soaking in the energetic atmosphere of Shanghai. We enjoyed a delightful picnic near the Bund and the skateboard park, where we observed the enduring popularity of street sports like skateboarding. The excitement around the 2024 Olympic Qualifier Series in Shanghai, has invigorated the street sports scene even more, making it a thrilling time for enthusiasts and spectators alike. On a different note, our director, William Liu, traveled to Europe to present his research and explorations in the field of semiotics at Semiofest in Porto. His insights and discoveries highlight our mission to transform cultural insight into commercial opportunities for brands.

The work

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